Export & Local Marketing Strategy
Marketing Strategy is key for your products to gain traction and achieve profitability; USDA research estimates that at least two out of every three new food products introduced into the market fail due to a lack of customer appeal. Only one in five new businesses succeed for more than five years.
Transforming commodity value chains and agroecological zones will open up markets worth $85 billion per annum by 2025.
A. Export Market Action Plan
Africa has 65% of the world’s remaining uncultivated arable land, an abundance of fresh water, and about 300 days of sunshine each year. More than 60% of Africa’s working population is engaged in agriculture, and the soil across most of the continent is rich and fertile. We are losing precious foreign exchange by continuing to pay for food to be imported, so we must quickly eliminate the negative balance, and start to sow, grow, process, consume, and ultimately export the food ourselves.
VASUF is dedicated to helping small and large businesses get ready to export and expand. We offer a wealth of information and practical advice to export success.
These steps are: ‘Getting started’, ‘Selecting a market’, ‘Reaching customers’, ‘Pricing and getting paid’, ‘Delivery and documentation’, and ‘Starting your Export Action Plan’.
- Getting Started:
In ‘Getting Started’ we guide you through what exporting means, how it changes your business, and whether you are truly ready to start doing it. We also look at some small businesses that have already succeeded in going global.
- Selecting a Market
You’ve made the decision to invest in a new overseas territory – but which is the right one for you? Here you’ll find expert advice on country selection and preparing a strategy for launch into your new market.
In ‘Selecting a market’ we guide you through the considerations you need to make when selecting which market to export to, how to conduct thorough market research, and cultural differences in overseas markets will affect your product and marketing.
- Reaching Customers
In ‘Reaching customers’ we guide you through marketing your product in your selected market. This includes both online and offline strategies and covers attending tradeshows and working with distributors.
The importance of understanding how to talk to and reach your customers cannot be overemphasized. In this section, we will explain some of the key considerations that will help your sales succeed internationally.
Which Channels are appropriate for me?
Should I use an agent or a distributor?
What should my international marketing approach be?
- Pricing and getting paid
Finance is one of the most crucial factors in your export plan, but it doesn’t need to be complicated. In this section, we take you through things to think about when it comes to pricing, managing exchange rate risk, and keeping cash flow.
In ‘Pricing and getting paid’ we ask you to consider the most important part of doing business-how you get paid and how much. This section includes currency and advanced financing options like letters of credit.
- Delivery and Documentation
Getting the goods to your customer and having the right paperwork to do so is a crucial step in your exporting journey. If you are putting an international order together for shipping for the first time, this is what you need to know.
In ‘Delivery and documentation’ we guide you through the practical requirements for getting your goods delivered, including things like packing lists and incoterms, as well as how freight forwarders can help.
- Create your plan
Finally, VASUF helps you to create a roadmap to export success, by asking you questions along the previous 5 steps. Upon Completion of the plan, we start execution.
B. Digital Marketing in Agribusinesses and Food Processing Factories.
- What are your biggest struggles as an industrial and manufacturing business?
As a full-service B2B industrial and manufacturing marketing agency, we’re here to help you differentiate from and surpass your competition. From developing high-converting websites to creating SEO-friendly product listings, we ensure your audience finds the information they need to make a purchase.
With real-time data and a combined experience of over 20 years of industry experience under our belt, we’re well-positioned to help you achieve sustainable business growth.
- VASUF Digital Marketing Services for Agribusinesses, Manufacturers, and Professionals in the industrial industry help you rise above the competition. Impress your customers and attract prospects with an omni-channel approach and optimized product information on an intuitive, user-friendly site.
We’ll transform your challenges into solutions and make your business look good along the way. Let our team implement strategies to help you accomplish your goals. VASUF will help in the following ways:
*Create An Intuitive, User-Friendly Website
Your website should be easy to navigate to avoid lost revenue. We develop modern websites that function well and encourage sales.
*Build Client Relationships and Brand Loyalty
Provide ongoing value to your audience with our B2B content marketing services. This includes blogs, emails, social media, and more.
*Improve Search Rankings for Relevant Keywords
Industrial and manufacturing is a competitive industry. We use SEO to ensure your website is optimized to rank well in search results.
*Track and Implement Real-Time Data
As a data-driven marketing agency, we have the tools to analyze real-time data and turn key metrics into actionable strategies.
C. Customer Service Management in Agribusinesses/ FMCG
-Customer service management (CSM) is the practice of empowering your team with the tools, training, and day-to-day support they need to deliver exceptional customer service experiences. The goal is to build rapport with consumers, boost retention, foster brand loyalty, and drive sales.
-Effective customer service management (CSM) can improve customer loyalty and employee retention.
–Companies are increasingly focusing on customer service, and their investments are paying off. According to the Zendesk Customer Experience Trends Report 2023, 57 percent of consumers have seen a noticeable improvement in customer support experiences. This indicates that markets are becoming more competitive, and companies should stop leaving customer service to chance.
By using customer service management—a strategy that involves empowering agents and advocating for the customer—you and your support team will be well-positioned to meet buyer expectations and increase customer retention.
-VASUF will help you structure your customer service organization, by continuously rethinking how to best provide support, what kind of people and skills you need, and how you’re going to organize it all.
D.Local Marketing Strategies
– Local marketing targets people within a certain radius of your business. It can improve conversion rates by narrowing the focus of your digital marketing efforts to potential nearby customers.
-Optimizing your website and social media presence with location information, and making sure your Google listings are up to date are just a few ways you make it easier for locals to find your business.
-We shall execute 11 strategies to make sure your products get marketed locally and achieve your sales.